Article By Essex Ford

Essex Ford Marks 6 Years of Billericay Lions' Santa Sleigh

In December 2015, Essex Ford marked 6 years of providing specially signwritten vehicles to power Billericay Lions' Santa Sleigh on its tour around Billericay to raise funds for charities, including the parade along the High Street for the Christmas Market on Sunday 6th.

For 12 days, Santa Sleigh – powered by Essex Ford – followed the routes below to bring some special Christmas magic to the children of Essex in return for donations which will benefit local charities, with some also going to Lions Clubs International charitable causes.

After all the collecting and counting up, Billericay Lions and the many generous locals managed to raise the grand sum of £8,112.57!

Thank you from everyone involved!




To encourage people to brave the elements and support Santa's fundraising efforts, Essex Ford's local dealership offered them the chance to enter a prize draw to WIN A BOTTLE OF CHAMPAGNE if they took a photo of the Billericay Lions Santa and our gift-wrapped Ford Kuga to post on Twitter with the hashtag #EssexSanta.*

And the winner was... Claire Hayhow!

Congratulations to Claire who received her bottle of bubbly from our very own Mark Packer at Essex Ford in Billericay.

DateTimeRoute or Location
Saturday 12th 10am – 4pm Waitrose Supermarket, High Street, Billericay Location
5pm – 8pm Queens Park Route
Sunday 13th 10am – 4pm Tesco Supermarket, Mayflower Retail Park, A127 Basildon Location
Monday 14th 6:30pm – 8:30pm South Ridge / Meadow Rise Route
Tuesday 15th 6:30pm – 8:30pm South Green Route
Wednesday 16th 6:30pm – 8:30pm Tye Common Road area Route
Thursday 17th 6:30pm – 8:30pm Mountnessing Road / Bluebell Wood Route
Friday 18th 10am – 4pm Billericay Car Park (behind Iceland) Location
6:30pm – 8:30pm Lower Perry Street / Brightside Route
Saturday 19th 10am – 4pm Waitrose Supermarket, High Street, Billericay Location
5pm – 8pm Norsey Road Route
Sunday 20th 11am – 2pm Waitrose Supermarket, High Street, Billericay Location
Monday 21st 6:30pm – 8:30pm Perry Street / Hillhouse Drive Route
Tuesday 22nd 6:30pm – 8:30pm The Vale / Brookside / Norsey Farm Route
Wednesday 23rd 6:30pm – 8:30pm Norsey View Drive / Lampern Crescent Route

Over the past 6 years, Essex Ford has really enjoyed designing these special vehicles to help raise over £40,000 for local charities and organisations, such as Brighter Opportunities through Supported Play, Basildon Borough Citizens Advice Bureau, Billericay Youth Town Council's Urban Games, Lukes Counselling Service for Children and Young People, the Neighbourhood Watch scheme, and Hamelin House. Some funds have also gone to young people needing worthwhile sponsorship and those with disabilities.

International charities have included Chernobyl Children's Project, WaterAid, the Lions International Disabled Swimming Gala, and Lions Sightsavers.


In our first year supporting Billericay Lions, in 2010, our Marketing Director Matt Brown, Group Marketing Manager Lynn Walster and Sales Manager Andrew Lodge did the honours, handing over a new Volvo V70 (complete with antlers and red nose) outside our dealership.

In 2011, Lynn Walster (now our Group Best Practice Manager) had the pleasure of handing over another Volvo V70 outside our showroom on Western Road. 

Our jolly brand-new Volvo XC70, whose keys were handed over by our Site Manager Mark Packer and Marketing Director Matt Brown, helped lead the Lions to the grand sum of £7,466 in 2012.

In 2013, the Santa Sleigh powered by our Ford Kuga got a typically warm Essex welcome from the public and excited kids. Despite some poor weather, the goodwill and generosity of local people raised a terrific total of £7,442.

After braving the elements to bring peace and goodwill to Billericay residents, the Christmas 2014 Billericay Lions Santa Sleigh was pulled along by another beautifully-designed Ford Kuga and managed to raise £7,921.

* Tweet A Photo Of #EssexSanta – Terms & Conditions

  1. The Essex Ford 'Tweet A Photo Of #EssexSanta' prize draw is subject to the following conditions.
  2. The prize ('Prize') consists of one bottle of champagne.
  3. The prize is open to UK residents only, who are 18 years or over.
  4. Employees of Essex Auto Group/Essex Ford, its dealers, printers and agencies (including their families) are not eligible to take part in the competition.
  5. To enter the competition entrants must take a photo featuring the Billericay Lions Santa (and only this Santa – we accept no substitutes – not even the real one) and our gift-wrapped Ford Kuga, then post it on Twitter with the hashtag #EssexSanta.
  6. No third party or bulk entries.
  7. Competition runs from Saturday 12th to Wednesday 23rd December 2015.
  8. The winner will be selected at random after the closing date.
  9. The winner will be notified via Twitter by the end of December.
  10. The winner will have 1 week to establish contact with Essex Auto Group/Essex Ford via Twitter before the winner's prize is withdrawn and redistributed.
  11. The winner may be required to take part in publicity (including photographs). The winner's name may be disclosed in advertising and marketing material, including posts on social networks such as Twitter and Facebook.
  12. By entering you are allowing Essex Auto Group/Essex Ford to use your name on their Facebook page and Twitter timeline to announce the winner.
  13. Essex Auto Group/Essex Ford will not be responsible for any lost or incomplete entries.
  14. Essex Auto Group/Essex Ford's decision is final and binding and no correspondence will be entered into.
  15. Entry implies acceptance of these terms and conditions.
  16. The prize must be accepted as offered. No cash alternative to the prize will be offered and the prize is not transferable. The promoter reserves the right to substitute a prize of equal or greater value should circumstances make this necessary.
  17. In the event that any winner is unable to accept the prize for any reason they must notify Essex Auto Group/Essex Ford immediately. In this circumstance, Essex Auto Group/Essex Ford reserves the right to offer the prize to another entrant.
  18. The promoter is Essex Auto Group/Essex Ford, Head Office, Dunton Ford Link, Basildon, Essex, SS15 6GB.
  19. Essex Auto Group/Essex Ford shall not be held responsible for any cancellation of any event or session, which may be due to circumstance outside their control, including – but not limited to – adverse weather conditions. There will be no alternative offer in respect of any such cancellation.
  20. Essex Auto Group/Essex Ford can not guarantee that it will be able to deliver the prize before either Christmas Day or New Year's Eve. But we will try.