The Ford Tech Live Event is Coming to Essex Ford!

The Ford Tech Live Event is coming to Essex Ford Dunton in Basildon on January 16th, 17th and 18th to give you the chance to both see and try out Ford's cutting-edge technologies, which have been created to make your driving experience go further.



Essex Ford will have their full demonstrator fleet and Ford Product Specialists on hand so it will be possible to test drive all kinds of models, including the highly advanced and sophisticated new Ford Focus and the all-new Ford Mondeo.


It really is the ideal time to get a great New Year deal on a brand-new Ford. In fact, if you order a New Focus or All-New Mondeo between January 16th and 23rd, you'll qualify for up to a £250 (including VAT) discount on selected SMART Technologies to be added to your new car!

See below for further details about this offer and information about the SMART Technologies and their prices.

Technologies on show will include:

  • Advanced Park Assist with Perpendicular Parking
    Whether you're about to do a parallel park or a perpendicular park, Active Park Assist can guide you into those narrow spaces. At the touch of a button sensors gauge whether a suitable space is large enough as you drive by. The system then steers while you operate the accelerator, gears and braking, and follow the audible and on-screen instructions.
  • SYNC 2
    SYNC 2 is Ford's voice-activated in-car connectivity system that allows you to navigate, make calls, read text messages, change music and use the climate controls without having to divert attention away from the road. Even simply saying "I'm hungry" will prompt the system to find local eateries and help you navigate to them. SYNC 2 with Emergency Assistance can also call the emergency services if the car has had serious incident, by using a mobile phone connected by Bluetooth to the system.
  • Hands-Free Tailgate
    Whenever you have your hands full, the hands-free tailgate comes to your rescue! You just have to wave a foot under the sensors at centre of the rear bumper and the tailgate will open or close automatically.
  • Park-Out Assist
    This system steers the vehicle out of a parking space while the driver chooses whether to exit by either the left or right-hand side and uses the accelerator and the brake.
  • Blind Spot Information System (BLIS®) with Cross Traffic Alert
    BLIS® and Cross Traffic Alert help avoid potential accidents by using special wing mirrors and radar to monitor vehicles in your blind spots when changing lanes or reversing before warning you.
  • Rear Inflatable Seat Belts
    By combining a seatbelt with an airbag, the pressure of a seatbelt safely restraining a passenger during a crash is much reduced by spreading it out over the body.

Even if you're not actually in a vehicle, there will be plenty of sights and sounds to bring you up to date with the very latest Ford has to offer. There will be demonstrations on Safety and Accident Avoidance Systems on the Ford technology video wall, complimentary refreshments, and free Wi-Fi so that you can access Essex Ford's website and award-winning YouTube videos.



Exclusively at Essex Ford Dunton only!

A stylish Airstream merchandise trailer will also be present, ready to retail the Mustang and Ford Lifestyle Collections. If you know a certain someone who is eager to see the UK launch of the new Ford Mustang, you'll definitely be able to find the perfect gift for them here.