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New Kia Optima Review

The New Kia Optima will be at Essex Auto Group Showrooms in January next year featuring a 1.7-litre CRDi motor rather than the 2.4-litre petrol-electric hybrid in this car.

Kia hasn’t historically done very well in the Mondeo market. In fact, they sold one example of the archaic and best-forgotten Magentis last year, so it’s about time that the Korean giant brought out a rather more competitive model, and this is it.

Initial impressions prove promising, though frankly it’s a good choice on Kia’s part to leave the hybrid powertrain in the US. With the 2.4-litre petrol motor tested here the maximum power combined reaches 205bhp and 195lb ft, which is sent through a six-speed automatic transmission to the front wheels.

But it simply doesn’t feel like it delivers that level of power, responding quickly enough at lower speeds but certainly not with the sort of energy you might expect. To add to this, the auto ‘box works effectively enough when just cruising but is never as intuitive or seamless as the best automatics currently available. Emissions and economy are also unimpressive.

It’s a comfortable place to cover miles, aided by decent space and visibility levels, and reasonably effective damping that soaks up the worst of the road’s imperfections. Equally, all the major controls are well weighted and intuitive. Step-off is gradual and easy to judge, the steering is as responsive as you want it to be, and whilst the brakes can take a little familiarisation they’re effective and offer just about enough feel.

Essentially, the Optima does not have the same level of comprehensive ability and appeal that some of Kia’s recent and finest cars have achieved, nor the all-round brilliance that the best rivals offer. It will need a price incentive to make sense – particularly in the fleet market that is expected to account for 80 per cent of the sales. Given that the diesel-only UK range is likely to start at just under £20k it seems that Kia came to the same conclusion.

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