Essex Auto Group Wins Green Apple Award for Environmental Car Dealerships

After months of deliberating and judging, Car Dealer can reveal that Essex Auto Group are winners of the Green Apple Awards for Car Dealerships.

Held at The Wintergarden in Canary Wharf, the Green Apple Awards for Car Dealerships – supported by Car Dealer Magazine – marked the culmination of months of judging.

Standing for Accountable, Worthwhile, Achievable, Responsible, Environment, it’s a scheme that is designed to provide all dealership staff with a full understanding of the group’s environment policies and thereby to develop new initiatives.

Essex Auto Group’s energy-saving technology and the use of environmentally sensitive materials during the building of its new dealerships over the past three years earned them their silver award. 



‘The Green Organisation has been going since 1994 and we have always welcomed nominations from the motor industry,’ said event organiser, Richard Collins. ‘This year, with the support of Car Dealer Magazine, we’ve launched an awards scheme specifically for car dealerships.

‘Showrooms are traditionally large and airy places with lots of glass and many are architecturally a horror story. So we decided to reward the ones who have made the biggest effort to reduce any negative eco impact – and it’s my pleasure to reward the dealerships and car manufacturers today.’ 


Essex Auto Group's Winning Strategy

It was a long term goal of the Essex Auto Group to reduce their energy consumption and when Purchase Direct offered to enrol them on their energy management programme they didn’t take much persuading.


Reduced Consumption

The opportunity to reduce their consumption by 15-20% and to win the hearts and minds of their staff was just what they had been looking for. Their website bears testament to their long term view on their responsibility to the environment.

Essex Auto Group are committed to the implementation of proactive measures to help protect and sustain the environment we operate in for future generations.

The first stage of the programme was to ensure that the consumption of every electricity and gas supply was monitored and that a proper benchmark of historic consumption was created to measure consumption. After all, if you can’t measure it, you can’t manage it.


Full Audit on Each Site

While the metering and monitoring was being put in place, each of the sites was audited to fully understand what equipment was on site and to look for opportunities to implement no cost, low cost and investment measures. Purchase Direct are specialist in reducing consumption for Motor Dealers, so our motor trade experience helps us apply what we learn at any one site to all the others!

Essex Auto Group’s programme was launched at a workshop for their Energy Champions where they were shown how to understand the reports, walked through their audits and trained on the simple no cost and low cost actions they could apply to their sites.

Purchase Direct have learnt that having both an Energy Champion on site and buy in from the top down is essential to the programme at each location and staff need to know that it is fully supported from the top down.



Purchase Direct Working with Energy Champions

The monthly performance reports and daily push reports help to reinforce the impact any site changes have on energy consumption levels. Purchase Direct’s Energy Management Team worked with Energy Champions at each dealership to provide continuous support and assistance when implementing savings.

Philip Maskell, Chairman of Essex Auto Group. said: “Being more energy efficient has been a key goal for our business for some time and delivering both a reduction in our carbon footprint and over £80,000 in savings has been a fantastic result. The support provided by Purchase Direct has enabled us to keep working on energy reduction without losing our focus on the big stuff like selling and servicing cars. Their team of energy management specialists highlight where we are wasting energy and quickly support our on-site energy champions to fix the problems. We couldn’t have achieved the savings or maintain them without their support.”