Essex Ford Lend Support for the 2014 Ride For Rob

Essex Ford was approached to lend some support for a charity bike ride from Paris to Colchester to raise funds for the Rob George Foundation for young people suffering from serious illnesses, so we provided a special support van.

For the Ride For Rob 19 cyclists will ride back from the Eiffel Tower in Paris to Castle Park in Colchester over 5 days, from August 18th to the 22nd. The route winds its way up through Belgium and Holland, before they cross the North Sea to Harwich and cycle back to the Colchester and East Essex Cricket Club in lower Castle Park. All the riders are either friends, teammates or relatives of Rob who share the same drive and determination to help others in his name.

The Foundation was established to raise funds to support young people suffering with life-threatening or terminal illness.

Tragically it all began when Rob George, a talented sportsman, died aged just 21 on December 9th 2013 following a long battle with acute myeloid leukaemia. He had been an excellent player of golf, hockey and cricket – he was selected for the Colchester and East Essex 1st XI and had been elected a full playing member of the MCC.

However, Rob was diagnosed with acute myeloid leukaemia in June 2011. After treatment, he went into full remission, but a couple of years after it was first diagnosed the leukaemia returned. Rob had more chemo and a stem cell transplant had been planned, but he passed away in December 2013.

The Foundation was set up in his memory to support young people suffering from serious illness and to give financial backing to "young people who demonstrate exceptional commitment and/or ability in the worlds of sport or the performing arts but may be held back by their financial situation from pursuing their goals".

We've lent a little support, but they need more support – from you.

To check on their progress Twitter.
For more information visit their website at
To donate please visit their BT MyDonate page: