New Kia Optima

The fourth-generation Optima is available now at Essex Auto Group – Kia in Lakeside and Southend, boasting a brand-new exterior, a bold interior design with more space, a range of innovative technologies and a wide choice of efficient engines. This saloon offers greater refinement, plus improved ride and handling, while retaining the sporty image that has helped the Optima become one of Kia’s best-selling models around the world.

Since the third-generation model launched in 2011, with its distinctive look, high quality interior and high-tech image, the Optima has offered buyers something fresh and different compared to other cars in its class. The New Optima maintains the athletic identity that has made it so popular, while making a confident leap forward.

The New Optima offers more road presence than ever, with its contemporary surface detailing, sharp body lines and creases, and a more elongated sedan silhouette.

Instantly recognisable as a Kia, the New Optima integrates the brand’s hallmark ‘tiger-nose’ grille with the longer, wider, wrap-around headlamps, pulled taut over the wheel arches. The bumper flows into bold right angles around the front fog lamps, giving the car a more stable, wider look.

The Optima has been awarded the maximum 5-star safety rating by Euro NCAP. The Optima was praised for its ability to offer uniformly high levels of protection to all occupants, regardless of the size of passengers or where they sat in the car. Safety technology available includes Autonomous Emergency Braking (AEB), a Lane Keeping Assist System, High Beam Assist, Blind Spot Detection, Rear Cross Traffic Alert, and Advanced Smart Cruise Control.

A modern, new interior with more refined design and even higher quality

Drawing inspiration from Kia’s global range of models, the New Optima boasts a more luxurious, driver-focused interior than ever before, with features and technologies typically associated with the class above. The new cabin is crafted with an obsessive attention to detail, and represents the biggest step forward for the new model.

Kia’s design team has delivered a thoroughly modern interior look and feel, with the cabin offering a cleaner, more unified design than the previous generation. The dashboard is spread along a more horizontal plane and a wider central console, creating a greater sense of spaciousness.

The material quality of the New Optima’s cabin is significantly improved, with a far higher proportion of soft-touch materials, as well as cloth and leather trim in natural tones.

Tasteful metallic accents throughout the cabin add a higher quality look to the interior, while greater application of soundproofing ensures refinement is better than ever.

The dashboard is divided into an upper ‘display’ zone and a lower ‘control’ zone, ensuring drivers need never take their eyes off the road in order to see the key information displayed. The central fascia is angled 8.5 degrees towards the driver, with the upper ‘display’ zone housing a new 8.0-inch touchscreen infotainment system and lower ‘control’ zone offering fewer buttons to manage the various cabin functions that aren’t already built into the touchscreen.

The console is finished in gloss black, with a dash of chrome running the length of the dashboard, dividing the display and control zones and lending the interior to single or two-tone colour schemes. Customers are able to choose from either single-tone (black) or two-tone (black with stone beige, or dark grey with light grey) cloth or leather trim.

Contact Essex Auto Group – Kia today for more information or to book a test drive!