After a highly successful 2014 FIFA World Cup Brazil™, Kia has built upon its strong sporting links by agreeing a two-year sponsorship deal with England women's cricket. The deal is the first ever independent commercial tie-up for the England women's team.
Centrally-contracted England players will each be given an all-new Kia Sportage for the full length of the sponsorship term.
Clare Connor, the England and Wales Cricket Board's Head of Women's Cricket, commented: “This is a historic step for England women's cricket and I am thrilled to be embarking on this new partnership with Kia. Major global brands want to be associated with winners, and it is fantastic that the team's outstanding performances on the field and growing media profile have enabled the England women's cricket to earn their first-ever standalone commercial deal."
Paul Philpott, President and CEO of Kia Motors (UK) Ltd, said: “We are delighted to be a major partner of England women's cricket. Kia's affinity with cricket is well known as we have been the lead sponsor of the iconic Oval and Surrey County Cricket Club since 2011. Supporting the hugely successful England women's team is the next evolution for Kia in cricket. We wish the team massive success in this summer's matches and know the team will love driving their Kia Sportages."
Kia already has deals in place with the Australian Open, Rafael Nadal, UEFA international football competitions, the Archery World Cup, and Surrey County Cricket Club. The Korean manufacturer also supplies all of the official vehicles to FIFA's international football competitions, including the World Cup, as their Official Automotive Partner until 2022.
Kia provided a 410-vehicle fleet to ensure the efficient transportation of teams, officials, delegates and VIP visitors around the various venues and facilities of the 2014 FIFA World Cup™ in Brazil. Kia even helped with 93 vehicles for pre-tournament preparations, such as the Official Draw event.