Article By Essex Mazda

All-New Mazda MX-5 Wins 2016 World Car of the Year

The exciting All-New Mazda MX-5 roadster recently won both the 2016 World Car of the Year (WCOTY) and the World Car Design of the Year at the New York International Auto Show. It is the second Mazda model to win the prestigious WCOTY award, after the Mazda2 in 2008, and the first car to ever win both titles in the history of the awards.

The fourth-generation MX-5 has now picked up over 30 trophies, including the 2015 Auto Express Roadster of the Year, Best Convertible at the 2016 What Car? Awards, a ‘Best of the Best’ Red Dot Design Award, 2016 UK Car of the Year, and coming top of the Roadsters & Spiders category in The Sunday Times Top 100 Cars 2016.

So how did Mazda earn all of this acclaim and what did the judges think?

At the World Car of the Year awards, Masahiro Moro, Managing Executive Officer of Mazda Motor Corporation, said: “As our iconic MX-5 roadster approaches one million units of production, this award is proof that it is as young, vibrant, fun and relevant as ever, and proof that every Mazda looks as incredible as it drives, and drives as incredibly as it looks.”

The MX-5 continues to represent every quality that has made it the world’s best-selling sports car ever after it was launched in 1989 under the Japanese philosophy of ‘Jinba-Ittai’ – a feeling of oneness with the car. A fun, responsive driving experience lets lucky owners enjoy outstanding agility and dynamics with rear-wheel drive, whilst its eye-catching ‘KODO: Soul of Motion’ aesthetics keep turning heads.

The Sunday Times explained why they rated the roadster so highly: “In a market obsessed by huge power outputs and Nürburgring lap times, the MX-5 makes a refreshing change. It produces just 129bhp from its entry-level 1.5-litre engine, but it’s smaller than the 1989 original, and Mazda’s engineers have obsessively pared weight back to a lean 1,050kg. On the road the MX-5 changes direction like a featherweight boxer, revs freely, and allows you to use all the power without troubling the traction control. Upgrade to the 2-litre and you get 158bhp, a limited-slip differential and uprated sports suspension. Perfect.”

Mazda’s ‘Gram Strategy’ managed to reduce weight in every component of the car. Their Vice President of European R&D, Kenichiro Saruwatari revealed: “The key to making our cars fun to drive was to make them lighter. That means a more nimble vehicle with reduced tyre wear, better fuel economy and even less impact on the road surface. I joined Mazda in 1987 and we already had the process in place then.”

Featuring award-winning SKYACTIV technology, the ultra-efficient lightweight petrol engines deliver new levels of performance and economy. Across the range the MX-5 features alloy wheels, LED headlights, a leather steering wheel, plus a lightweight and sleek fabric hood. SE-L models add LED daytime running lights, climate control air-conditioning, DAB digital radio, Bluetooth® and cruise control, plus the MZD-Connect connectivity and infotainment system with 7-inch colour touchscreen display and Multimedia Commander.

Why not find your own reasons to drive an All-New Mazda MX-5?

To book a test drive and find out more, call us or pop into the Essex Mazda showroom on Stadium Way in Rayleigh!